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Impact
March 8, 2025

Built for Growth

Revolutionising Hiring Through Intelligent Automation

For too long, recruitment has been weighed down by inefficiency. HR teams are stretched thin, bogged down by outdated processes that rely on manual screening, repetitive interviews, and fragmented decision-making. These legacy systems are slow, rigid, and disconnected from the realities of modern talent acquisition.

Maki changes that.

We believe hiring should be intelligent, dynamic, and seamless. Our AI-powered agents don’t just optimise recruitment; they transform it. Designed to think, adapt, and act, they identify top talent with unparalleled precision, enhancing decision-making and accelerating hiring cycles. This isn’t just automation; it’s a reinvention of how organisations attract, assess, and onboard talent at scale.

Companies like Forvis-Mazars, Nespresso, BNP Paribas, Capgemini, and H&M are already experiencing Maki’s impact. By integrating Maki, they have eliminated inefficiencies, reduced screening efforts, enhanced employer brand perception, and significantly streamlined their hiring processes. Maki’s agents don’t just improve recruitment; they elevate it into a strategic, data-driven advantage.

The ROI of AI | Tangible Impact at Scale

Efficiency Gains

Traditional hiring is resource-intensive and often plagued by inefficiencies. Maki’s AI-driven assessment agents optimise recruitment workflows, saving significant time and resources. Forvis-Mazars reduced screening efforts by 90%, freeing HR teams from manual candidate evaluations. Clarins, Nespresso, and H&M streamlined their hiring processes, reducing administrative burdens and improving recruiter efficiency. With AI-led assessments replacing outdated methods, recruiters can focus on strategy and engagement rather than paperwork.

Time to Hire Reduction

Time-to-hire is a critical metric for any organisation, and Maki’s AI-driven approach drastically reduces hiring cycles. Nespresso and H&M experienced significant reductions in hiring timelines, filling roles faster without compromising quality. H&M cut time-to-hire by 43%, saving 59,100 hours on CV screening while improving hiring quality and Nespresso has cut time-to-hire by 37%.

Quality of Hires

Maki enhances hiring quality by ensuring that only the best-fit candidates advance through the process. H&M achieved a 22% reduction in attrition, demonstrating the long-term impact of AI-driven hiring. Forvis-Mazars improved its offer acceptance rate, ensuring high-caliber talent joins the organisation. Capgemini reduced hiring manager interviews by a factor of three, as higher-quality candidates advanced through the selection process, increasing efficiency and confidence in hiring decisions.

Candidate Experience and Employer Brand

Candidate experience is a crucial differentiator in today’s job market. Maki ensures that applicants engage with a seamless, fair, and enriching recruitment process. BNP Paribas saw 98% of candidates report an improved perception of the company after experiencing Maki’s assessments. H&M and Nespresso benefit financially from enhanced candidate experience, as a poor hiring process can negatively impact consumer purchasing behaviour. If H&M and Nespresso fail to deliver a good hiring experience, it could cost them up to $220M annually in lost consumer revenue due to candidates boycotting the brand. This highlights why investing in AI-driven hiring solutions like Maki can protect both employer brand and consumer trust, ultimately securing revenue streams.

Bringing It All Together | A Holistic ROI View

When considering the combined impact of these levers, the ROI becomes substantial. Taking H&M as an example, the integration of Maki’s AI-powered hiring led to a 43% reduction in time-to-hire, a 22% decrease in attrition rates, and tens of thousands of hours saved on CV screening. Additionally, the enhanced employer brand helped reduce candidate frustration and protect customer loyalty. This holistic transformation translates into tangible business impact for H&M, with an estimated savings of $21M, demonstrating that AI-driven hiring is not just a process improvement, it’s a strategic advantage.

Driving Impact Through Value Plans and Change Management

Implementing AI in recruitment is not just about adopting new technology, it requires a structured approach to change management. Maki partners with organisations to ensure smooth transitions and maximise adoption through tailored value plans that align AI-driven hiring with business objectives. AI governance frameworks ensure ethical and compliant hiring practices, while training and enablement programs help HR teams leverage AI effectively. Continuous performance tracking allows organisations to measure impact and refine strategies. By guiding companies through AI adoption, Maki ensures lasting success and measurable results.

Why Maki? The Future of Intelligent Hiring

HR is on the cusp of a fundamental shift. The world’s leading organisations are moving beyond static, manual processes and embracing AI-native, decision-driven recruitment.

Maki is at the forefront of this transformation. Companies that adopt Maki’s AI-driven hiring solutions experience faster hiring cycles, higher-quality hires, and enhanced employer branding. By embedding ethical AI practices at every level, Maki ensures fairness and mitigates bias, enabling organisations to build diverse and inclusive teams.

With a 92% candidate assessment completion rate, the impact of AI-led hiring is undeniable. This isn’t just a new way to hire—it’s the future of talent acquisition.

Maki is built for growth. Let’s build the future of hiring together