Why Candidate Experience Matters

The candidate experience encompasses every interaction a potential hire has with a company, from the initial application through to the final decision. A well-designed, transparent, and engaging hiring process leaves candidates with a positive perception of the company, which is essential even if they are not ultimately hired. In an era where experiences are readily shared online, a poor candidate experience can deter other applicants and tarnish the employer's brand.

With global feedback metrics on Maki showing high satisfaction rates, it’s clear that we are setting a new standard for candidate experience. 

Satisfaction ratings across regions such as the UK, Southern Africa, and Southeast Asia indicate that many candidates not only appreciate the relevance of Maki assessments but also find them enjoyable, user-friendly, and informative. 

As one candidate noted, “This assessment process gave me a clear understanding of the company’s values and expectations. The mix of practical tasks and situational questions helped me demonstrate my skills in a realistic context and highlighted the inclusive culture.”

The Evolution of Skills Assessment Tools

Traditional skills assessments have been criticised for being lengthy, stressful, and detached from real job tasks. However, Maki prioritises relevance, adaptability, and candidate engagement. 

Here’s how Maki is transforming the hiring process:

1. Customised, Role-Specific Assessments

Maki allows assessments to be tailored to the specific skills needed for each role. Data from a recent satisfaction benchmark indicates that over 90% of candidates in regions like Peru and Uruguay appreciated their applications being assessed based on job-relevant skills. 

By focusing on practical tasks, companies ensure that assessments are not only engaging but also a true reflection of the tasks candidates will face. 

One candidate said, “I loved the challenge Maki provided, as well as the inspiration and motivation. This assessment process makes me excited to work here.”

2. Realistic Job Previews and Simulations

Maki’s immersive assessments that mimic actual job tasks provide a realistic preview, enhancing candidate engagement. 

Feedback from Korea and the Philippines highlighted how the assessments helped candidates better understand the nature of the work, making them feel prepared and capable. 

As one individual stated, “This was a creative and enjoyable way to experience what it is like to work here.” 

Such simulations allow candidates to evaluate the role for themselves, creating a two-way fit.

3. Enhanced User Experience and Accessibility

Maki is an incredibly user-friendly platform, with compatibility across devices, making it accessible to diverse candidates. 

Feedback from Singapore and Malaysia underscores the value of intuitive, easy-to-navigate platforms. Candidates noted that the platform's design made the process less stressful and more enjoyable, with many describing it as “clear,” “professional,” and “friendly.” 

One applicant commented, “I appreciated the practical, hands-on approach, which made me feel like an integral part of the team.”

4. Immediate Feedback and Transparency

Maki provides instant feedback, helping candidates feel informed and respected throughout the hiring process. This transparency fosters trust and enhances the candidate’s perception of the company. 

In fact, satisfaction metrics reveal that over 95% of candidates across various regions, such as the Philippines and Peru, felt positively about the Maki process, demonstrating the importance of clear, prompt communication. 

One candidate explained, “The quiz was very interesting and interactive. It allowed me to better understand the company’s values and the important qualities they look for in their employees.”

Measuring Success: The Impact on Hiring Outcomes

Maki data gathered from candidates underscores the correlation between candidate experience in assessments and their perception of the employer. Key metrics, such as completion rates, candidate satisfaction surveys, and time to hire, provide quantifiable insights into the assessment’s impact. 

Completion rates remain high in regions with positive feedback, and satisfaction surveys reveal that candidates appreciate the skill-based focus of Maki’s assessments.

Maki has transformed what was once a routine step into a strategic advantage in recruitment. Maki’s assessments, built around interactivity, role-specific tasks, and candidate engagement, redefine how companies attract and evaluate talent. As one candidate shared, “This assessment process makes me excited to work here.”

Incorporating candidate-centric design, as shown in the feedback from regions worldwide, enables organisations to stand out as employers of choice. Skills assessments are now a crucial component in delivering a positive candidate experience, setting a new standard for recruitment in a competitive talent landscape with Maki helping pave the way.

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