Artificial Intelligence is playing a transformative role in various sectors, including recruitment.
One of the key benefits of AI-driven platforms, such as Maki, is our ability to offer skills-based assessments that go beyond traditional methods, focusing on real abilities rather than past experiences or biased evaluations.
Maki can create immersive and interactive experiences that allow companies to assess candidates in a fairer, more effective manner.
A leading fashion retailer has integrated Maki into their candidate assessment process on a global scale, providing immersive assessments that evaluate skills directly relevant to the job. Sentiments toward these AI-driven processes differ across various countries, shaped by cultural factors, technology adoption rates, and attitudes toward automation.
From the data shared by candidates across numerous markets, it is clear that responses to AI in recruitment have been largely positive, though there are nuanced differences between countries.
What we have learned is the importance of customising and adapting recruitment processes to meet the specific needs of different regions.
With Maki, we have the capability to tailor assessments to align with local cultural preferences and job requirements, ensuring a more personalised and relevant candidate experience across diverse markets.
Positive Sentiment | A Global Trend
Across most countries, feedback regarding AI’s role in recruitment was overwhelmingly positive.
One of the reasons behind this positivity is the objective nature of AI assessments, which allow candidates to demonstrate their real-world skills.
Countries like Greece and New Zealand had particularly high approval ratings, with candidates scoring their experiences at 9/10 and 8.6/10 respectively.
In these markets, candidates appreciated the realism and interactivity provided by Maki. One Greek candidate noted, “The AI-generated customers made me feel like I was actually in that situation.” In New Zealand, candidates praised the smoothness of the experience, highlighting how it encouraged critical thinking and practical problem-solving—essential skills for the retail environment. This reflects how Maki gives candidates a better opportunity to showcase their talent, making the recruitment process more engaging and transparent.
In Australia and Poland, feedback emphasised the modernity and engagement of the process. Many candidates praised the integration of real-life scenarios in the assessments, which allowed them to be evaluated on relevant skills, such as customer interaction and flexibility. This skills-focused approach helps ensure that candidates are assessed on what truly matters for their future roles.
Cultural Preferences | Customization and Flexibility
Skills-based assessments were widely praised for their ability to offer fair and objective evaluations of candidates' abilities. In France and Italy, for instance, candidates appreciated the process, highlighting how it allowed them to demonstrate their practical skills in a relevant context.
Some candidates suggested that incorporating open-ended questions could further enhance the experience, providing additional room for personal expression.
One French candidate remarked, “Adding open-ended responses would give a broader perception of our thoughts, beyond preset choices.” This feedback underscores the strength of skills-based assessments in giving candidates the opportunity to showcase their abilities, while also indicating that a blend of structured and more personalised elements could make the experience feel even more tailored.
Similarly, candidates from Vietnam and Korea expressed enthusiasm for skills-based assessments but also recommended the inclusion of more practical, job-related questions. This reflects a desire for assessments that closely mirror real-world challenges, showing that candidates value skills-based evaluations that are directly applicable to their future roles.
Overall, this feedback highlights the importance of ensuring AI tools remain adaptable and culturally relevant while maintaining their focus on objective, skill-driven assessments.
Latin America | Embracing Innovation
In Latin America, candidates were particularly enthusiastic about the AI-driven process. Peru and Chile had some of the highest scores, with 9.4/10 and 9.5/10 respectively. Candidates from these countries appreciated how Maki gave them a realistic preview of their potential roles, emphasising the dynamic and interactive nature of the assessment.
A candidate from Peru noted, “It was very dynamic and interesting, and it felt like I was truly interacting with the work environment.”
This suggests that in regions where technology adoption is increasing, AI-based skills assessments are viewed as an innovative and valuable tool for identifying top talent.
USA and Western Europe | Embracing Fairness in AI Assessments
In the USA and Western Europe, the key advantage of AI-based recruitment that resonated with candidates was the fairness and objectivity of the skills-based assessment process. Many candidates valued how the AI allowed them to be evaluated based on their practical abilities rather than relying solely on past experiences or traditional resumes, which can sometimes carry biases.
One candidate from the USA highlighted, “It’s a great way to assess potential candidates beyond their resumes, focusing on their thought processes and skills.”
Similarly, Dutch candidates appreciated how the AI provided equal opportunities for all applicants, allowing them to demonstrate their abilities through real-world scenarios. This highlights how AI-driven assessments can create a more inclusive hiring process by focusing on a candidate’s real performance, helping to level the playing field and ensure a more equitable evaluation.
Asia | High Satisfaction but With Specific Requests
In Asia, candidates generally gave positive feedback but made some suggestions for improvement. Candidates from the Philippines were highly appreciative, especially of how the AI offered a realistic job preview.
One candidate remarked, “It felt like a game—it was fun and interactive.”
This highlights the benefit of AI assessments in making the recruitment process engaging and enjoyable.
However, in Singapore and Malaysia, some candidates suggested that the assessments could be improved by adding more questions to further simulate real-life workplace situations. This reflects the potential for AI platforms to continue evolving by offering more comprehensive simulations that better prepare candidates for the demands of the job.
A Global Acceptance of AI in Recruitment
Across the globe, candidates expressed general approval for the integration of AI in recruitment, praising its ability to simulate real-life work scenarios and provide a fair, skills-based evaluation. One of the key advantages of Maki in this instance, is our ability to reduce bias, ensuring that candidates are assessed purely on their ability to perform in relevant, job-related situations.
While the responses indicate a positive global trend, the nuances in feedback reveal opportunities for further customization based on regional preferences and expectations.
As AI continues to evolve, these global insights can help companies refine their tools to cater to different cultural attitudes, enhancing both fairness and the overall candidate experience across diverse markets.
Maki’s Customizability: Tailoring the AI to Different Needs
Based on what we’ve learned from global feedback, we can now work toward making the process even better by leveraging Maki’s customizability. Maki’s adaptability allows us to refine assessments further, tailoring them to meet the unique needs and cultural nuances of different regions, ensuring that the experience remains relevant, engaging, and fair for all candidates.
Whether it’s adapting the content to reflect local cultures, adjusting the types of questions asked, or incorporating industry-specific skills, Maki can be modified to provide a more relevant and personalised candidate experience.
This flexibility makes us an invaluable tool for companies looking to enhance their recruitment processes while ensuring that the assessments remain relevant and engaging, no matter where they are applied.
By leveraging Maki’s ability to adapt and customise assessments, companies can ensure that they are not only finding the best talent but also offering an experience that resonates with candidates from diverse backgrounds, further solidifying AI’s role as a transformative force in global recruitment.
