Maki’s AI-Driven Assessments | A Gateway to Workplace Culture
One of the key advantages of Maki’s AI assessments is the ability to simulate real workplace scenarios, giving candidates a genuine sense of what it’s like to work at the company. Feedback from candidates who have experienced Maki’s AI-based assessments highlights the effectiveness of this approach. As one candidate noted after applying for a role at a global fintech company, "This experience made me feel like I was part of the team already. It was practical and hands-on, giving a true sense of the work culture."
Additionally, between 92% and 99% of candidates who took the Maki assessment reported that it positively influenced their perception of the companies they applied to. This statistic underscores how Maki’s AI-driven assessments not only evaluate candidates but also contribute to a company's brand perception.
By incorporating interactive elements and real-world simulations, Maki’s AI-driven assessments make the application process engaging and informative. Rather than a traditional test that solely evaluates qualifications, these assessments create a two-way interaction where candidates can assess whether the company aligns with their expectations.
Positive Brand Sentiment Through AI Integration
Companies that leverage AI in their hiring processes are perceived as forward-thinking and innovative. Candidates appreciate the seamless and efficient nature of AI-led assessments, often praising the time-saving and interactive components. As one candidate mentioned applying for a global consultancy said, "I loved the way Maki uses AI to explain the situation! It makes it a lot easier and saves a lot of time!" Another stated, "The AI-generated videos provide a sense of in-person interviews!"
Supporting this, 95% of candidates found the Maki’s AI-powered application experience easier, faster, and more enjoyable compared to traditional hiring processes. This showcases how AI not only streamlines recruitment but also enhances the overall candidate experience, making companies more attractive to top talent.
This enthusiasm highlights how AI-driven hiring processes enhance employer branding, positioning companies as tech-savvy and applicant-friendly.
Empathy and Adaptability in AI Assessments
Beyond efficiency, AI-powered assessments can also incorporate key human-centric elements such as empathy and adaptability. Responses from candidates reflect how AI-driven tools successfully capture a company’s values and expectations. For example, one individual shared, "I appreciate how the assessment incorporates empathy, adaptability, and brand-aligned communication. It reflected the company’s customer-centric values and the qualities of their employees"
This demonstrates how AI assessments can reinforce brand identity while ensuring candidates feel engaged and valued throughout the hiring process.
Building Confidence and Excitement in Candidates
Another notable impact of Maki’s AI-driven assessments is their ability to inspire and motivate candidates. Rather than feeling like a passive evaluation, candidates see these assessments as an opportunity to prove their skills and connect with the company’s culture. As a candidate at one of the world's largest retailers exclaimed, "I loved the challenge Maki provided, as well as the inspiration and motivation. This assessment process makes me excited to work at the company."
By making hiring assessments more dynamic and interactive, companies can foster enthusiasm and a sense of belonging before a candidate even steps into the workplace.
The Future of AI in Recruitment
As AI continues to evolve, its role in recruitment will only grow stronger. The ability to personalise, automate, and enhance the hiring experience ensures that both companies and candidates benefit from a smoother, more insightful process. Maki’s AI-driven assessments are not just about efficiency, they are a powerful tool for shaping employer branding, engaging top talent, and creating meaningful connections between candidates and companies.
The overwhelmingly positive feedback from candidates about Maki’s AI-driven assessments reaffirms that Maki’s technology is not just a trend but a transformative force in hiring. Companies that embrace AI in their recruitment strategies will not only optimise their hiring processes but also build stronger, more engaged teams from the very first interaction.
